The rapid development of science and technology has an impact on the advancement of the fields of communication, transportation, and information. Along with these conditions, the world's population continues to grow, while natural resources or factors of production tend to be limited.
 |
| Each country has limitations and strengths so that it encourages existing business activities in a country to expand overseas. Domestic business that has been carried out by national companies has begun to be abandoned to move on to business on an international scale or in other words companies have begun to engage in international business. International business as a discipline is relatively new, but international business as a business practice has been going on for a very long time. |
Even before Christ, Venetian and Greek merchants sent representatives abroad to sell their goods. In 1600, the British East India Company - a newly formed trading company - established overseas branches in Asia.
At the same time, a number of Dutch companies formed in 1590 opened travel routes to the east to form the Dute East India Company and also opened branch offices in Asia. American colonial traders began operating on the same model in the 1700s.
The strengths that underlie international business (BI) are oriented towards management oriented. Orientation is an assumption or belief that is often not realized about the nature of this world. In this case, there are three orientations that become guidelines in BI, namely ethnocentric, polycentric, and geocentric which are then expanded to become regionscentric.