For many companies, their involvement in international business is motivated more by their motives for ensuring the company's survival. Along with these conditions, it appears that more and more multinational industries are emerging and taking part in the industry, both at regional and international levels. For example, in the United States, the rise of multinational companies that emerged from regional local companies in the United States in the 1880s and 1890s coincided with the rise of national companies. More than that, the trend is that companies that will survive and become superior in the coming century are global companies. Companies that are unable to compete in the global market, if lucky, will be acquired by more dynamic companies. If it doesn't change, these companies will just disappear.
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| At present there has been a rapid change in the world of economics. There will never be a country that only prioritizes its own national economy, without being influenced by foreign trade and investment. This fact shows the influence of globalization that never knows boundaries. Globalization has become a phenomenon towards the global economic system that has occurred in recent years. The emergence of power that drives the global economy begins with developments and phenomena of large or small businesses. This power creates the opportunity for every business to expand its market, reduce costs, and ultimately increase its business profits along with increased revenue in the global market. |
The basis for the success of the global marketing program is the process of concentrating the various resources and targets of an organization on environmental opportunities and needs. For example, current managers routinely decide how to expand the best markets into foreign markets. Should they export to the market from where they came from? Should they invest productive facilities in the market? Will they produce something locally and then sell it locally? Will they produce in a third country because the prices produced are lower than their domestic business? In the end, managers decide in what ways and how to adjust the products they offer, market policies, the existence of human resources, and business strategies that can connect and unite the cultural differences of each country, language, business practices, and government regulations. The manager can also decide on the best agreement to find more efficient foreign competitors to enter his country (Rusdin, 2002).